Core Values

We are small and we are local.  VBA's staff members enjoy having the privilege of working in an environment where we are able to get to know one another and work closely together to ensure that our clients benefit from the expertise of the firm as a whole.

The size of our business allows us to successfully get to know our clients, effectively understand their needs, accurately evaluate their goals, and then proactively and consistently partner with them to accomplish their objectives.  Not only do our clients receive one-on-one personal attention from their particular partner/manager, but they also benefit from the experience and specialized knowledge of other staff members who collaborate with the partner/manager to find the best course of action.  We value the team we have assembled here at VBA and believe in the process of working with one another to serve our clients' best interests.  These are things that, from the beginning, we have taken pride in.

We also strongly believe in supporting and serving the local community.  All of the VBA staff live here in the greater Grand Rapids area.  The majority of our clients have built and established their businesses here.  We are a member of Local First, a community organization that aims to increase awareness of local businesses and help them connect to and support one another.  We are proud to be a part of what makes our local community a great place to work and live.

Key Points in Our Statement of Values

We value these principles for our work together:

  • A commitment to quality for all of our work.
  • Integrity in all that we do.
  • Kindness - for our clients, our co-workers, and our community stakeholders.
  • Responsiveness to our clients' needs.
  • A healthy balance of work and family commitments.


We provide an alternative to the big firm environment.  Our atmosphere is fun, straightforward, and family friendly.  We intend to keep our operation simple and focused on the needs of our clients.

We intend to earn our clients' trust by responding quickly to their needs, providing services that meet our clients' standard for quality, and being proactive in addressing and solving our clients' business issues.

We intend to earn our staff's loyalty by meeting their needs for valued work, providing fair compensation, and recognizing and appreciating effort.  We believe that faith, family, and friends are fundamental human forces that must be met at home and at work.



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© Vander Ploeg, Bergakker & Associates 2019, 4145 Embassy Dr SE, Grand Rapids, MI 49546
T: (616)957-0691 F: (616)957-1199 E: info@vbacpas.com

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